About us


Sprucing up your summer with novelty pool floats and inflatable pool toys

Our story started in 2016, however, our love of quirky pool floats is a journey back in time.

Who? At Instafloat, we're a group of typical Brit beach goers and back when we were just diddy we spent many a summer mucking about off the ice-cold shores of England and in pools with our inflatable friends. After all, a summer barbecue isn’t complete without wrestling someone for their giant donut.

When? It was Autumn 2015 we found ourselves waiting impatiently for summer while some of our favourite celebs were frittering away hours in the sun in scorching California and Bali. It was when we saw the likes of Justin Bieber, Kylie Jenner, and Victoria Beckham having fun with their floating friends that we decided to get in on the inflatable action and take our love of pool floats to the next level.

Why? It may have been a few years but our love of the summer sun never disappeared, which is why we decided to reignite our soft spot for inflatable pool floats. This time, we decided to take our pool floats further afield to the shimmering sapphire pools and beaches of Ibiza, Marbella, and Bali – a glorious beach getaway isn't quite complete without a decent dinghy and a zingy cocktail or two.

And here we are – whether you're looking for the classic giant inflatable donut, giant ride on swan inflatable or magical unicorn pool float, we've got you covered. All you need to bring is the drinks!

Explore our range of pool floats for adults.

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